10 years of determination, joy, passion, creativity, fashion… and of course, love!
For the past 10 years we have been there with you during the most beautiful and cherished moments of your life: motherhood. Seeing you wearing our collections every day ..out and about town, on the subway, on instagram... fills our hearts with happiness and pride!
CREATION ENVIE DE FRAISE
Pregnant with her first child, Anne-Laure Constanza began to dream of maternity clothing that is both trendy and affordable. She turned her dream into reality just a year later by creating and launching the first digital fashion brand!
Since then, Envie de Fraise revolutionized fashion for (future) moms through a unique savoir-faire, made in France collections designed by combining tradition and innovation. Our seasonal collections are carefully curated at our headquarters in Paris by Anne-Laure and the design team.
Most Promising Growth Award , 2010 E-Commerce Favor’i
Pioneer of Fashion Tech, Envie de Fraise is the first fashion brand to grow exclusively online. The Fevad awards our unique and innovative business model at the 2010 Favor’i.
ALORS CARLA, ENVIE DE FRAISES OU PAS ?
The brand makes a bold move by placing an ad in one of the largest Parisian newspapers, Liberation, with a slogan: “So Carla, are you craving strawberries or not?” in a reference to her pregnancy. The bold and controversial ad generated national buzz receiving Best Communication/Ad campaign at the 2011 Favor’i!
A few days following the ad, Carla Bruni-Sarkozy officially announced her pregnancy. Seeking her forgiveness for the bold ad, Envie de Fraise creates a custom collection for Carla which is then personally delivered by the founder at the Elysee Palace!
ENVIE DE FRAISE SUBWAY AD CAMPAIGN
Sassy and bold, our first national advertising campaign was placed in the Paris Metro!
The ad pictured a naked future mom-to be accompanied by a promising slogan: “ And you haven’t even seen me dressed yet…” The next morning it is replaced by a billboard of the same future mom but now dressed in a little black dress with a slogan “Now, is this a way to look at a pregnant woman?”
As a result of the ad campaign success the brand won our 2nd Best Communication Campaign Award in 2012!
HELLO WORLD !
Italy, Spain, Germany, UK, US….
Having conquered France, we decided it was time to spread the word and dress (future) moms all around the world.
Mission accomplished: just a few months after international sites launch the brand establishes itself as the maternity fashion leader in Europe!
OUR FIRST BOUTIQUE OPENS
Our first boutique opens on the ground floor right below our headquarters on 101 Rue Reaumur. Indeed it is in the same building as where our team works tirelessly every day in creating, designing, fitting and photographing our seasonal collections.
The boutique is a unique space, designed for (future) moms to experience the brand, receive styling advice and discover our latest collections.
THE LARGEST PREGNANT WOMEN WORKOUT CLASS IN THE WORLD!
100 mothers gather for a largest ever organized fitness class! This was a unique and a wonderful challenge we launched in September…with a hands on approach!
Saturday, September 24, 100 mothers gathered at the Royal Pavilion in Paris to take part in creating a new record: the biggest workout of mothers in the world! The program included gentle exercises for a healthy lifestyle and to tone and strengthen the muscles.
Fastest Business Growth Award, 2016 Luxury, Design & Fashion Category
Today, Envie de Fraise is the
#1 brand specialising in fashion for future moms*!
*A study done by L’Institut des Mamans (Institute for Moms) - September 2016
ENVIE DE FRAISE SUPPORTS
For the past 10 years, Envie de Fraise has been a brand committed to supporting non-profit organizations, particularly Telethon’s cause.
Until December 31, we pledge to donate the proceeds from sales of our #FamilyCollection to the association. Celebrities, clients, friends, family… We are counting on everyone to join in and help raise funds for Telethon!